The tangible assets that ROCK'N Vodka currently possesses, including our office equipment, warehouse, distillery and shipping partners, inventory, point-of-sale and more, all contribute to the valuation of the Company. This items allow for the production, shipment, and marketing of ROCK'N Vodka.
ROCK'N Vodka owns thousands of dollars worth of camera equipment, along with additional office equipment, as our team is capable of producing any content (photos, videos, and digital) in-house, from start-to-finish. A new warehouse was recently built at the company's headquarters, which is now being used to store additional samples and point-of-sale (marketing) items. ROCK'N Vodka has a partnership with a local packaging store, which allows the company to store additional materials on-site at no-cost, and allows the company to quickly ship e-commerce orders and other packages quickly at reduced costs.
The partnership with Rush Creek Distilling enables the production and distribution of ROCK'N Vodka. Rush Creek filters, proofs, bottles, packages, stores, loads, and ships ROCK'N Vodka. Rush Creek expanded its warehouse by 12,000 square feet and has implemented a new, automated, and modernized bottling system, with a separate bottler for 50mL versions of the product. Without needing to hire more employees or create more shifts, the total production capacity output for ROCKN Vodka is 72,000 bottles per month. We have also increased our purchasing of inventory in larger bulk quantities, which has allowed us to fight inflation by reducing production costs and thus reducing the sale price of ROCK'N.
ROCK'N Vodka currently has over 17,000 bottles in finished goods along with additional inventory of unfinished goods, totaling around $100,000 worth of paid, raw materials.
The brand has several physical, branded point of sale items throughout each market, including billboards, packaging, posters, tin tackers, life-size cutouts, wall wraps, window and door clings, bar mats, beverage napkins, bottle openers, shirts, hats, cups, guitar picks, and more. All of these items showcase the brand to both end-consumers and the liquor buyers at stores to raise awareness. Nearly all items contain a custom QR code, which allows customers to easily find our sites and allow ROCK'N Vodka to track more data. The brand also owns the "diecast" and other templates used to produce the physical materials, which allows our vendor partners to quickly reproduce goods again. This marketing complements the digital marketing the brand is executing on social media and other sites. Using Pixel and other collected data, all marketing is designed to target the best potential customer of ROCKN Vodka. These advertisements continue to gain impressions daily and help with the sale of products in retailers, bars, and restaurants.
In other news, we have seen a 1.6% increase of our total Instagram followers in the past 3 days, and we will hit 68,000 total followers on Facebook at any time now!
Stay tuned for Part IV of this series, where we will go into detail regarding the team behind ROCK'N Vodka.
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