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Path to Acquisition - Part VI: Partnerships

Writer's picture: ROCK'N VodkaROCK'N Vodka

Updated: Nov 8, 2024

ROCK'N Vodka utilizes its various partnerships to manufacture, sell, and market its products. 

 

Our partnership with Rush Creek Distilling provides a distillery that manufactures, stores, and ships all bottles of ROCK'N Vodka. Thanks to their state-of-the-art technology, 72,000 bottles of ROCK'N can be produced each month - without having to add any additional labor, shifts, or new equipment. Their proprietary water filtration system also lends to the smooth and clean flavor profile of ROCK'N Vodka. The team at Rush Creek are great partners and have helped ROCK'N grow to multiple new markets in a short period of time! For any person able to visit the distillery in Harvard, Illinois, you'll be able to tour the beautiful facility.

 

ROCK'N Vodka is also partnered with various distributors throughout the nation. A distributor's primary role is to deliver ROCK'N to the retailers and bars that order the product. In addition, they can also act as an extended sales arm for the company to introduce the product to new locations. A distributor will often visit / deliver product to an account once a week, and through the use of incentives and building a relationship with a distributor, we will be able to regularly have a touchpoint with any account in any distributed market. The ROCK'N team is always developing ways to both increase and improve the touchpoints with an account, as it is a key strategy to secure new sales and reorders.

 

Our vendor partners include Northstar Identity and Meridian-Direct. Both companies are local to ROCK'N, and allow the company to quickly produce both one-off and bulk point-of-sale items and merchandise. Thanks to being localized, ROCK'N is also able to save on shipping costs with either vendor. 

 

Ink360 and Welch Packaging are integral partners of ROCK'N Vodka. Ink360 prints our label on every bottle of ROCK'N Vodka, and Welch Packaging produces every custom box that our bottles are packaged in. We've developed a strong relationship with both of these companies, resulting in easy accessibility for more inventory and reduced pricing. 

 

Other partners include The Angry Bartender, a prominent social influencer within the industry. His contributions have led to multiple accounts across the nation to purchase ROCK'N Vodka, and many are becoming "Brand Champions" that feature ROCK'N Vodka and regularly reorder the product. Soon, we'll announce our newest influencer partner, so stay tuned!

 

Of course, we can't mention partners without discussing our most prominent partner - Rick Nielsen of Cheap Trick. In our series, "The Rick Nielsen" effect, you can learn more about just how great Rick's influence has affected the brand, and how it's contributed to collaborations with major brands, chains, and other influencers.

 

If you'd like to book a call with Andy Roiniotis, the Vice President of ROCK'N Vodka, then schedule a call today at: https://invest.rocknvodkas.com/booking-calendar/investment-opportunity-orientation



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