As discussed in our previous update, the acquisition of ROCK'N Vodka from a brand house is one of the company's top options when it comes to making a profit for all shareholders. As seen in examples from recent years (Casamigos selling for $1 Billion or Aviation Gin selling for $500 million), it is a highly viable option.
ROCK'N Vodka owns various assets which lends to the valuation of the company: intangible and digital assets, along with intellectual property.
One of ROCK'N Vodka's most valuable digital assets includes its social media platforms: Website, Facebook, Instagram, YouTube, X (Twitter), Threads, LinkedIn, Pinterest, and Newsletter - with around 80,000 total followers combined across all platforms. The activity on social media is highly valuable for various reasons - the organic reach potential is the most cost-effective marketing available, and thanks to our high engagement on following on platforms like Facebook, the brand is able to monetize content and get paid monthly revenue from the platform. While the value of each follower may vary from any source, it can be determined that each follower may be worth anywhere from a few cents to a few dollars each, making the socials of ROCK'N Vodka worth up to a few hundred thousand dollars. We'd also like to point out that Tito's, one of the nation's leading vodka brands, sits at 259,000 Facebook followers after 29 years. ROCK'N Vodka, for comparison, has 67,000 Facebook followers only after 5 years. Our social media has reached tens of millions of impressions over the years.
Intellectual property includes the trademark of ROCK'N Vodka in the United States and Canada, the sugarcane vodka recipe, a discernible product appearance, related digital and physical assets, point of sale items, data cache tracking and application, and various federal and state licenses and registrations, and insurances. The ownership of trademarks protects the Company's use of its assets and protects against infringement and reputation damage from another entity. Data management propels cost-effective advertising and growth in sales. The licenses, insurances, and registrations allow for the distribution and protection of the Company and its products in various markets.
ROCK'N Vodka has multiple insurances to cover the company: Workman's Compensation, General Liability, Employment Practices Liability, Liquor Liability, and Intellectual Property. Every time ROCKN Vodka opens new markets, the company has to license and insure the product in the state. Premiums may also grow as more markets are opened, sales increase, and labor grows.
The title of "multi-award-winning" was acquired by receiving the double gold award in the New York International Spirits Competition, two double golds for packaging, presentation, and taste in the PR%F Awards, silver in the Bartender Spirits Awards, silver in the USA Spirits Ratings, and silver in the San Francisco World Spirits Competition. Awards from renowned competitions are regarded as proof of quality and good taste, and the association of the awards with ROCK'N Vodka helps promote positive brand recognition and sales of the product.
Several news outlets have mentioned and created articles about ROCKN Vodka, even prominent establishments such as Forbes and Yahoo Finance. These articles serve as evidence that individuals and organizations are attentive to ROCK'N Vodka and are intrigued with learning more about and discussing the brand. This press further improves the company's SEO development and brand awareness. Unbiased articles also improve positive brand recognition.
Stay tuned as our next update will discuss the tangible assets of ROCK'N Vodka.
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