Strategic Share Acquisition to Fuel Major Celebrity Partnerships

The Bella Rio Brand House is proud to announce a significant milestone in its growth strategy. President Isabelle Roiniotis, Vice President Andy Roiniotis, and Rock & Roll Hall of Famer Rick Nielsen of Cheap Trick, the major shareholders of Bella Rio (ROCK'N Vodka), have officially acquired all 6 million shares from the company's fourth partner.

This bold move strengthens the current board’s ownership position and sets the stage for transformative opportunities. The leadership team intends to leverage these additional shares to secure groundbreaking partnerships with additional world-class celebrities, expanding Bella Rio Brand House into a true influential powerhouse.

“This acquisition is more than a transaction—it’s a statement of intent,” said President Isabelle Roiniotis. “We are strategically positioning Bella Rio to collaborate with some of the most talented and influential figures in entertainment. Our investors can expect exciting announcements soon as these partnerships are finalized.”

Our joint venture with Kennay Farms Distilling established an efficient pipeline for launching celebrity brands, making Bella Rio uniquely positioned to have great potential to accelerate growth, increase company valuation, and achieve profitability ahead of projections.

“The Bella Rio vision has always been about blending craft, culture, and celebrities to create iconic brands,” adds Vice President Andy Roiniotis. “These shares give us the flexibility to pursue transformative deals that elevate our entire portfolio. We’re building something that goes beyond spirits—it’s a lifestyle brand with global reach.”

Further details on high-profile celebrity partnerships will be announced in the coming weeks. Unlike most celebrity endorsers that only put their name and face to a product, our celebrity partners, like Rick Nielsen of Cheap Trick, are heavily involved with the brand.