Expanding Revenue Streams Through Disciplined, Repeatable Execution

At ROCK'N Vodka and Bella Rio Bourbon, our strategy is deliberately NOT single-minded. Rather than relying on one one revenue source, we are actively expanding how and where the business generates revenue and profit.

Our focus is on building a flexible, multi-channel model that monetizes brand equity through retail sales, direct-to-consumer experiences, and high-margin sales sources — all while maintaining cost discipline and margin visibility.

The results below demonstrate how this approach is already producing real revenue through short, localized executions.

Why This Model Matters

These outcomes were generated with quick realization (short time frame between the idea and the earned profit), not long-term operating windows. This shows:

- Revenue can be generated quickly and efficiently

- Multiple income streams can operate simultaneously

- Profitability is achievable on small and large scales

- Most importantly, the model is REPEATABLE

Foundation Event: First Bella Rio Bourbon Bottle Signing at Kennay Farms

- First time selling tickets directly to consumers

- First official Bella Rio Bourbon bottle signing

- First integration of ticketing, retail bottles, and on-premise bar sales into one activation

Financial Highlights

- Total Gross Revenue: ~$19,667.08

- Net Profit: ~$12,178.87

- Net Profit Margin: ~61.93%

The model was successfully replicated across multiple events, including the Company’s inaugural concert at Kennay Farms Distilling, a new event format that demonstrated both scalability and profitability in new opportunities. This is not a single-lane brand strategy — it is a repeatable, evolving operating model.

Looking Ahead

Our focus moving forward is to:

- Increase event frequency with standardized cost structures

- Continue integrating on-premise bar sales where available

- Emphasize high-margin bottle-forward activations

- Use experiential traction to support broader retail expansion

These outcomes reflect real sales, real margins, and real operating execution.