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Bella Rio Bourbon Launching Amidst Market Momentum and Investor Excitement

  • Writer: ROCK'N Vodka
    ROCK'N Vodka
  • Aug 27
  • 1 min read

We're excited to announce the upcoming launch of Bella Rio Bourbon, with the first bottles arriving September 11. 

 

The official go-to-market launch is slated for October 1, backed by distributor approvals in Georgia, Wisconsin, and Illinois through powerhouse partners—reflecting our company’s trusted reputation.

 

When ROCK’N Vodka debuted in 2019, our reach was limited to a small beer distributor in Northwest Illinois. Today, thanks to concerted effort, brand equity, and strategic relationships, the Bella Rio Brand House is positioned to sell out our first bourbon batch immediately in three major markets.

 

“Our launch of Bella Rio Bourbon underscores years of dedication since ROCK’N Vodka’s inception,” says Andy Roiniotis, Vice President of ROCK'N Vodka. “This rapid sell-through is a testament to our investor confidence, brand strength, and the unmatched distribution framework we’ve built.”

 

Bourbon Industry & Market Highlights 

- Global market: Projected increase from $8.29 billion (2024) to $8.85 billion (2025), with a forecasted 6.5–7% CAGR through 2029.

- U.S. performance: Bourbon sales surged 12% in 2024, reaching an estimated $5.3 billion.

- Premium segment leadership: Super‑premium bourbon continues to become more popular, with 2025 seeing continued double-digit growth, especially in limited and age‑stated releases.

 

These figures underscore a dynamic and evolving marketplace—one driven by quality, heritage, and consumer engagement—providing an ideal launchpad for Bella Rio Bourbon.

 

About Bella Rio 

Bella Rio is the visionary behind ROCK’N Vodka, and now the soon-to-launch Bella Rio Bourbon. Powered by strong investor support and strategic distributor alliances, Bella Rio aims to conquer the premium spirits landscape across the U.S.


 
 
 

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Sources:

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1. https://www.ohbev.com/blog/whiskey-market-forecasts-and-trends

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2. https://woodencork.com/blogs/uncorked/bourbon-industry-trends-2025-growth-consumer-insights-brand-leaders?srsltid=AfmBOoq2gxRf7g2DpjoCO2wKyvIBFr5JuXF80WGq5Zn6qevnj5298rZv

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3. https://www.thebourbonflight.com/bourbon-in-2025-a-storied-industry-at-a-crossroads

 

4. https://www.thespiritsbusiness.com/2024/02/top-five-spirits-categories-by-volume-in-us/#:~:text=Vodka,selling%20spirits%20category%20by%20volume.

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​5. https://www.statista.com/outlook/cmo/alcoholic-drinks/spirits/vodka/worldwide

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6. https://www.forbes.com/sites/joemicallef/2021/05/18/the-new-york-international-spirits-competition-announces-2021-medalists/?sh=18652f4f3918

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7. https://usaspiritsratings.com/en/competition-certificates/2022/silver-medal/2032/

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8. https://bartenderspiritsawards.com/en/competition-certificates/2022/silver-medal/1945/

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9. https://proofawards.com/2023-results/

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