Barrel Picking Party With Rick Nielsen of Cheap Trick

The Bella Rio Blue Label won’t simply be selected behind closed doors. Members of the Blue Label Reserve Society will have the opportunity to help choose it.

Blue Label Reserve Society members will be invited to an exclusive, private barrel picking party with Rick Nielsen of Cheap Trick, where you’ll take part in the process of selecting the single barrel that will become our Collector's Blue Label bourbon.

During the event, members will participate in a series of guided tastings, comparing selections before anonymously entering in their scores. The barrel with the highest score will become the source of the entire Bella Rio Blue Label release—a 6-year, cask-strength bourbon produced from one hand-picked barrel, with only around 200 bottles expected to ever be available.

For collectors, this may represent the only opportunity to experience the bourbon itself. Highly collectible bottles are often preserved unopened, as breaking the seal may significantly affect their desirability and potential collector value. As the Blue Label becomes increasingly scarce, many bottles may ultimately remain sealed in private collections—making the opportunity to actually taste this limited release potentially as rare as owning one.

This is your opportunity to get an invite to the party.