Bella Rio Blue Label Bourbon

Bella Rio Blue Label Bourbon is more than a limited release—it is a rare, elevated expression of Bella Rio Bourbon created to be unmistakably different. From the bottle to the bourbon inside, every detail of the Blue Label has been intentionally designed to distinguish it from our traditional release.

The bottle features a striking deep blue label with light blue accents throughout the emblem and the words “Bourbon Whiskey.” The color was chosen for a personal reason: the blue represents Bella’s eyes, giving the bottle a connection to the story and inspiration behind the Bella Rio name itself. It creates an instantly recognizable visual identity that will only exist for this special release.

Inside the bottle is an equally distinctive bourbon. While traditional Bella Rio Bourbon is aged five years and bottled at 100 proof, Blue Label will be aged six years and bottled at cask strength, offering a more mature, robust and unfiltered expression of Bella Rio Bourbon.

Perhaps the most important distinction is its extreme scarcity.

Only approximately 200 bottles of Bella Rio Blue Label are expected to ever be produced. The exact final quantity will be determined by the yield of the barrel ultimately selected for the release, making the scarcity of Blue Label something that cannot simply be recreated, especially as each barrel of bourbon is unique in its development.

Every bottle will be individually engraved with its unique number out of the final production total. For example, 001/200, 002/200, 003/200, and so on. That permanent engraving serves as both a mark of authenticity and a record of exactly where that bottle exists within the release.

Once the final bottle is produced, there will never be another original Blue Label bottle.

This combination—a special six-year cask-strength bourbon, a one-of-a-kind blue presentation, a personal story behind the label, individually engraved bottle numbering, and an extremely limited production of approximately 200 bottles or less—is what gives Blue Label the potential to become much more than simply another bottle of bourbon.

It is being created as a collector's edition from the beginning.

As bottles are opened, consumed, gifted, or permanently held in private collections, the number of unopened bottles from the original release will naturally become even smaller. With only approximately 200 bottles existing in the first place, finding an unopened, low-numbered bottle could become increasingly difficult over time.

For collectors, that provenance matters. Each bottle represents one individually identifiable piece of the original Bella Rio Blue Label release—a bottle whose number, production, story and place within the series can never be duplicated.

Approximately 200 bottles. One individually engraved number on each. One original release. Bella Rio Blue Label Bourbon isn't being created simply to be rare. It's being created to be remembered.