The Blue Label Reserve Society

A Society That Can Only Be Joined Once-in-a-Lifetime.

The Blue Label Reserve Society isn't simply another investor perk. It is a permanent distinction reserved for a select group of individuals—and an opportunity that will close forever on October 13.

All members will have their name permanently engraved into the Blue Label Reserve Society Wall, a granite wall that will be displayed at our distillery.

The wall will commemorate the original members of the Blue Label Reserve Society and the inaugural Bella Rio Blue Label Bourbon release, creating a permanent record of its first members. Your name will appear alongside Rick Nielsen of Cheap Trick and Bella Rio founders and namesakes Isabelle (Bella) and Andy (Rio) Roiniotis.

What makes membership especially meaningful is that the original Blue Label Reserve Society will never reopen.

When this promotion ends on October 13, membership in this society closes permanently. Remaining Blue Label bottles may be purchased or traded in the future, but no one will ever be able to become an original member of the Blue Label Reserve Society and join the wall. The wall will be constructed after this promotion ends, and will never be modified.

Even years from now, the public will be able to see the names of the Blue Label Reserve Society members—a permanent tribute designed to endure alongside the legacy of Bella Rio.

One wall. One original Society. One opportunity to have your name permanently become part of Bella Rio history. Leave your name for history to remember.

Membership closes October 13.