As discussed in our last update, "The Rick Nielsen Effect" has been beneficial for ROCK'N Vodka's growth. Not only has it been increasing brand awareness and customer loyalty, but it has also resulted in priceless collaborations and earned media.
Thanks to Rick Nielsen's influential reach, the Rachael Ray show, a multi-Emmy-award-winning show, has featured ROCK'N Vodka on air on several occasions. They have created drinks on their Greatest of All Time (G.O.A.T.) episode, on their Valentine's Day special, and for their Roman Holiday cocktail.
Our partnership with Zing Zang, the nation's leading Bloody Mary mix, was also the result of "The Rick Nielsen Effect." ROCK'N Vodka partnered with Zing Zang to promote e-commerce bundles, which promoted ROCK'N as Zing Zang's choice of vodka. The partnership also led to the brand's launch in Michigan.
The Food & Beverage Magazine is leading publication in the industry, with over 14 Million monthly readers. They promoted ROCK'N Vodka on the front cover. Many of Rick's friends, such as Sammy Hagar, Ryan Roxie, and other celebrities have helped promote ROCK'N Vodka. Once again, this is thanks to "The Rick Nielsen Effect."
The Rock & Brews, a chain owned by Paul Stanley and Gene Simmons of KISS, are featuring "The California Man" cocktail with ROCK'N Vodka in all locations across the nation. This drink feature wouldn't have been possible with Rick Nielsen's famous cover of the The California Man song, and of course, the resulting "Rick Nielsen Effect."
These collaborations, along with many others, are the result of partnering with a Rock n' Roll Hall of Fame celebrity that has played over 6,000 shows in a 50+ year history, and who has one of the largest and most expensive guitar collections in the world. Check out Gibson TV's episode on Rick Nielsen's collection here: https://www.youtube.com/watch?v=Jsi9CmMEvNs
Stay tuned for Part III of this series to learn more about how Rick Nielsen's influential status has helped ROCK'N Vodka.
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