The Rick Nielsen Effect - Part I

"The Rick Nielsen Effect" is the effect caused by a Rock n' Roll Hall of Famer with millions of fans worldwide. In our experience traveling with Rick Nielsen, regardless of where we are, several people always recognize him - at airports, at fast food restaurants, at stores, and more.

As we execute bottle signings, this effect is made even more prominent. Of course, hundreds of people will come out to a bottle signing to be able to meet Rick Nielsen and get a bottle of ROCK'N signed by him. This effect will extend to a store's regular customers, as they are intrigued and captivated by the presence and audience drawn by "The Rick Nielsen Effect." 

His effect generates priceless brand awareness for ROCK'N Vodka, as customers will remember the time that a Rock n' Roll Hall of Fame celebrity graced their local stores to promote a brand, regardless of whether they attended the event or not. This also causes local news to cover the event and reach an even larger audience.

"The Rick Nielsen Effect" also extends to accounts in proximity. As bottle signings are executed, the buzz around the event generates demand for the product, which makes other bars and stores around the event purchase ROCK'N. The 3-month long display at the event store, along with our marketing and product demos, also promote ROCK'N to the store's regular customers on a daily basis. 

Bottle signings also have a snowball effect. Ever since our first signing at Antioch Fine Wine & Liquors in Antioch, Illinois, the demand from stores to have a Rick Nielsen bottle signing at their establishment has been steadily growing. This year, we've done the most signings in ROCK'N Vodka's history and had to stop scheduling more for the year. Signings at chain stores also result in sales and signings at a chain's other locations, such as the case was with both Costco and Hy-Vee, where we secured additional Rick Nielsen bottle signings after the first event was completed.

Not even top brands, such as Tito's, Jack Daniel's, or Captain Morgan are able to achieve this effect. This is effect can only be caused by having a celebrity partner with millions of worldwide fans.