ROCK'N | Bella Rio Update: Building Momentum with One of America’s Largest Spirits Retailers

We are excited to share another exciting update for ROCK’N Vodka, Bella Rio Bourbon, and our growing portfolio of premium spirits as we continue pursuing opportunities to expand our national retail presence.

A Major Opportunity with Total Wine & More

Total Wine & More has grown into the nation’s largest independent beverage retailer, operating approximately 300 superstores across 30 states and Washington, D.C., with more than 11,000 employees nationwide. Its stores offer an impressive selection of more than 8,000 wines, 3,000 spirits, and 2,500 beers, making Total Wine a powerful retail platform for brands seeking national exposure.

We recently held a follow-up meeting with members of Total Wine’s corporate team, and we are pleased to report meaningful progress in discussions surrounding the potential expansion of ROCK’N Vodka and our Bella Rio brands throughout its nationwide retail network. While no final agreements or nationwide placements have been secured, the conversations have been extremely encouraging and represent a potentially transformative opportunity to increase brand awareness, distribution, and sales.

An Invitation to Celebrate Total Wine’s 300th Store

As these relationships continue to develop, we are especially honored to have secured the bottle-signing event on October 23, 2026, at Total Wine’s milestone 300th store in Lansing, Michigan.

Being invited to participate in such an important milestone for one of the country's most influential spirits retailers is a tremendous recognition for our brands and team. Beyond the excitement of the event itself, we see this as an opportunity to strengthen our corporate relationships, connect directly with consumers, and demonstrate the value our brands can bring to Total Wine locations across the country.

Additionally, we are working toward scheduling another exciting event at a Total Wine location in Florida later this year. Details remain confidential while arrangements are being finalized, but we look forward to sharing more when appropriate.

Blue Label Investor Perks End Next Week

For those considering becoming shareholders, our exclusive Bella Rio Blue Label Reserve Society investor perks are scheduled to close next week, on October 13. Eligible investors can take advantage of our limited-edition Blue Label bottle, private barrel-picking experience with Rick Nielsen of Cheap Trick, Reserve Society membership, 13% bonus shares, and more.

With exciting retail developments underway and this limited-time offering approaching its deadline, now is an opportunity to participate in our growth journey while maximizing the value of shareholder perks currently available through our investment offering.