Joint Venture Success with Kennay Farms Distilling

Since forming our joint venture with Kennay Farms Distilling in January, we’ve seen extraordinary growth and significant brand expansion across their spirits portfolio. This partnership demonstrates how strategic collaboration, supported by innovative digital marketing, can rapidly accelerate both sales performance and market presence.

Over the past year (2025 YTD), Kennay Farms’ Bourbon sales have increased by 856%, Vodka by 41%, and Gin by 154% - as compared to 2024. The Rye Cask line also experienced a substantial lift, expanding from bottle sales to full-case volumes — a clear indicator of rising consumer demand and broader retail traction.

Our partnership extends far beyond marketing; it’s about creating meaningful products and experiences that resonate with both consumers and retailers. Together, we have:

- Launched Bella Rio Bourbon with Kennay Farms Distilling, expanding the Bella Rio Brand Houses’ portfolio and establishing a premium presence within the craft whiskey space.

- Executed multiple Personal Bourbon Barrel Picks and Retail Barrel Picks, creating exclusive, limited-edition releases that drive engagement and enthusiasm across both consumer and retail audiences.

- Activated Digital Door Knocking campaigns to connect directly with targeted audiences, driving retailer interest and encouraging new placements of Kennay Farms products.

- Implemented Geofencing strategies around retail and on-premise locations to raise awareness of which accounts carry Kennay Farms spirits and to drive consumers to those destinations.

- Enhanced Digital POS presence with custom table tents and digital slides, reinforcing brand visibility and awareness at key retail and on-premise touchpoints, and triggering product reorders by driving regular consumer sales. 

The Bottom Line

In less than a year, our joint venture has helped Kennay Farms achieve an average of over 300% year-over-year product growth — clear evidence of the measurable impact of our combined digital and experiential strategies. From the launch of Bella Rio Bourbon to our customized barrel pick programs, ROCK’N Vodka and Kennay Farms are redefining what partnership-driven growth looks like in the craft spirits industry.