Bella Rio Bourbon: Consumer Validation, Experiential Growth & Momentum

We wanted to share an update on recent momentum for Bella Rio Bourbon, highlighting strong consumer validation, the success of our experiential initiatives, and upcoming February events that continue to expand brand reach and engagement.

Barrel Picks & Consumer Participation

As part of our consumer-first growth strategy, Bella Rio Bourbon has already completed multiple personal barrel pick experiences, with strong participation and positive feedback. These curated sessions allow engaged consumers and partners to taste and select a specific barrel, effectively creating the demand before the supply is released. Each selected barrel becomes a differentiated asset tied to a defined audience, eliminating sell-through risk altogether.

From an investor perspective, this model drives value on multiple levels: it increases direct-to-consumer engagement, accelerates repeat purchasing, and turns participants into long-term brand advocates who actively support sell-through. Given the success of our initial barrel picks, we plan to continue and expand these experiences as a repeatable component of our strategy—leveraging them to support future releases, reinforce distributor confidence, and build sustained brand momentum.

First Whiskey Warehouse Session: Proven Demand

Our first Whiskey Warehouse Session successfully validated experiential events as both a brand and revenue driver. The event was ticketed, with strong attendance, confirming consumer willingness to pay for immersive, behind-the-scenes access to our joint venture distillery. The controlled warehouse setting allowed us to combine education, storytelling, and tasting in a way that meaningfully deepened engagement.

In addition to ticket revenue, the session generated incremental on-site sales of Bella Rio Bourbon bottles and branded merchandise, increasing overall event value. This performance reinforces our strategy to use ticketed experiences as repeatable activations that monetize engagement while strengthening direct-to-consumer relationships. Based on early results, we plan to continue hosting warehouse sessions as a scalable component of our growth model.

February Events: Expanding Reach Through Experience

Our February events were initially designed as part of our Christmas Holiday Bonus Perks, offering early access and exclusive experiences to our closest supporters. Following strong internal interest and positive response, we strategically opened remaining availability to the public.

The two ticketed events—a Concert with Miles & Kelly Nielsen paired with Dinner with Rick Nielsen, and a Bottle-Your-Own Bourbon experience with Rick Nielsen—have shown solid consumer interest and early ticket traction. These events reinforce the effectiveness of our experiential model by combining brand storytelling, cultural relevance, and direct-to-consumer revenue. As with our warehouse session, this approach continues to validate experiential activations as a repeatable driver of engagement, brand expansion, and monetization.

If you wish to attend these events, visit https://www.rocknvodkas.com/category/event-tickets to purchase your tickets today!

Distribution Momentum: Georgia Reorders

In parallel with our experiential growth, Bella Rio Bourbon continues to see strong performance at the distribution level. Our Georgia market has already placed three reorders, driven by rapid sell-through and consistent on-premise and retail demand. This level of repeat ordering in a short timeframe is a strong indicator of product-market fit and velocity at the consumer level.

These reorders reinforce that our experiential strategy is not operating in isolation—it is directly supporting downstream sales, brand pull-through, and distributor confidence. As we continue to combine consumer-facing activations with disciplined market execution, we expect this momentum to translate into deeper placements and sustained reorder activity in additional markets.

Strategic Outlook

Early execution continues to confirm that our experiential model is not only effective, but scalable and repeatable—driving demand, accelerating sell-through, and strengthening brand loyalty at the consumer and distributor level. By pairing a quality product with proven, revenue-generating experiences, Bella Rio Bourbon is building durable brand equity while reducing market risk.

For investors, this strategy creates a clear path to growth: disciplined execution, measurable traction, and multiple levers for expansion. As we continue to scale these initiatives, we believe Bella Rio is well positioned to convert momentum into long-term value—and now is the opportunity to participate in that growth.