Roadmap

2024 Sales:

​

As of April 29, 2024, ROCK’N Vodka’s spirit sales have grown from the prior periods: January sales were up 92%, February sales up by 136%, March sales up by 264%, and April sales up by 78%.

 

Business Model:

In 2023, Bella Rio Consulting, Inc. D.B.A. ROCK’N Vodka increased its retail locations by 78.09% (858 accounts from the start of the year to 1,528 accounts by year’s end) with account reorders representing 44.40% of all sales (7,919 bottles out of 17,850 bottles sold to on and off-premise stores for the year), and new sales by full-time representatives taking 47.90%, with the
remainder accounted for by brand ambassadors, distributors, investors, and digital marketing. The reorder percent of 2022 was only 30% and the 858 prior accounts were sold during the company’s cumulative previous 3 years.

ROCK'N Vodka partners with distributors and sells the product to retailers in various markets including Arizona, California, Connecticut, Florida, Georgia, Illinois, Iowa, Michigan, Nevada, Oklahoma, Texas, Washington, Wisconsin, and all provinces in Canada minus Quebec. Missouri is in the
licensing phase, and is expected to launch in Q2 of 2024.

The Company works with various distributors or on its own to sell the product to retailers, bars, restaurants, and venues in each distributed market. Every independent and chain store within those markets is the brand's target base. ROCK’N Vodka partners with other brands for special
promotions, advertising, and product placement. The Company also markets the product so that it can be purchased by end-consumers once placed in retailers, bars, and restaurants. The end-consumers targeted are any legally-aged alcohol drinkers and people who are interested in
the brand.
 

ROCK'N Vodka is available for purchase and shipping online through the company's websites, social media platforms, and other websites; some states are excluded due to state regulations on shipping alcohol. Merchandise including shirts, tin tackers, and other items are also sold
through the company’s website and social media stores. ROCK'N Vodka is available in a 750mL bottle. Advertisements for the product and the brand are shown in every market the product is available for retail distribution or shipping to consumers.
 

The company's current sales team consists of a national sales manager, two full-time sales representatives, and various brand ambassadors (part-time, commission-based, contracted 1099 salespersons). These sales representatives and brand ambassadors occasionally work in
other markets that are not part of their regular territory. The company has developed its own ordering system for retailers. In collaboration with
distributor partners, liquor buyers and sales reps are able to place orders for ROCK’N Vodka using an easy and user-friendly platform on the ROCK’N Vodka main website. This system has not been seen in the industry before, prompting distributor partners to call it and ROCK’N Vodka
“game-changing” and “innovative.”

 

There are 20,000,000 total shares of Bella Rio Consulting, Inc DBA ROCK’N Vodka. 12,000,000 shares are held by the ROCK’N founders, Andy, Isabelle, and Denny. 6,000,000 shares are held by The Karen R. Nielsen Trust. 2,000,000 shares have been acquired by or are for purchase by investors and partners.

Roadmap:

Infrastructure is in development by growing the current sales force in all current markets. There are plans to hire full-time, part-time, or shared sales representatives in the markets that don't currently have any. The new sales team will help develop the business by expanding sales to new accounts. More accounts carrying ROCK'N Vodka will lead to greater brand awareness and sales revenue for the brand. A sales team providing support to accounts will lead to more sales and more positive brand recognition. The company is currently focusing on hiring brand ambassadors in all markets, as it provides an avenue to secure sales without any major, upfront expenses or investments. Brand ambassadors are only paid when bottles are sold or events are executed first.
 

Multiple inquiries have been received from both consumers and retailers in states such as South Carolina, Pennsylvania, Ohio, Indiana, and others. These states will be opened for retail distribution when a distributor is partnered with and when product placements are estimated to
be profitable. Large-scale marketing plans through social media advertisements and sales developments through a sales force and market blitzes are planned for every current and future market.
 

Plans exist for reintroducing 1L bottles to the portfolio, which may be specific to extremely large purchase orders or specific markets. This bottle size will be reintroduced when the demand for it is deemed to be worth the investment. 50mL bottles have been produced for sample purposes, and there are currently no plans to utilize this product for sales. There are no plans to create new or alternate liquor products. New merchandise is regularly introduced to the market after development is finished. The company plans to create or rent its own warehouse to store inventory, create a studio for film and photography productions, and act as an office space for collaborative use.

Valuation:

ROCK'N Vodka is currently valued at $73,494,544.00 as an internationally sold vodka beverage that continues to develop its distinctive partnerships and marketing. The Company determined its pre-money valuation based on an analysis of multiple factors including but not limited to: sales, labor, workforce, partnerships, intellectual property, and other assets. These factors are summarized below and highlighted by the Company's management and technology, brand recognition, current tangible and intangible assets, and market trends.

1) Skilled Management & Technology Advantages

The founders of ROCK'N Vodka have decades of combined entrepreneurial experience in branding, marketing, and in the hospitality industry, including selling spirits. They have successfully opened, operated, and sold multiple businesses for a profit, and were known as "trendsetters" in the service industry as many new spirit brands often came to them for key
product placements. This gave ROCK'N Vodka's founders the knowledge and understanding of the marketing needed to support a spirit brand. Rick Nielsen, co-owner, is a Rock & Roll Hall of Fame celebrity with access to several networking opportunities and millions of fans across the world.

Andy grew up working every role in the hospitality industry through his family restaurants in Waukegan, Illinois. Andy credits his father, Gus, for his strong work ethic as he was taught every responsibility in the business, and now he instills those same lessons into ROCK’N Vodka. He credits his mother, Youla, for his thinking out-of-the-box mentality and not being afraid to take chances. This led Andy to Hollywood, where he created Four Play, a reality show. Swimming with the sharks in Hollywood, Andy learned and credits his business strategies and negotiation skills that are still used today. In 2005, he moved to Rockford, Illinois to start a new restaurant
with his partner Denny Trakas. Not settling for the success of one business, Andy and his partners turned one location into a group by launching three more restaurants and other businesses. In 2015, Andy and his wife Isabelle started Bella Rio Consulting, which oversaw branding/consulting and community relations for their enterprises. In over thirteen years, they
grew the companies to over 200 employees throughout seven businesses.

Andy and his partners wanted to ensure that they always gave back to the community. They have since raised upwards of $500,000 for various charities in the last decade and have invested over $5,000,000 in Illinois by identifying opportunities and activating a blended network to drive success thus resulting in a stronger local economy. Andy became a community leader and sought to share his knowledge with others everywhere, including local municipalities and nonprofit organizations. In
2019, a dream was turned into a reality as Bella Rio became the parent company of ROCK'N Vodka, the now multi-award-winning, sugarcane spirit. Andy's hard work and philanthropy allowed him the opportunity to invest in one of the most iconic brands in the world, Hard Rock Casino. There, Andy kept crossing paths with Rick Nielsen of Cheap Trick and later introduced him to ROCK'N Vodka, where Rick became a partner. "If you're the smartest person in the room, then you're in the wrong room." Andy believes that a person should constantly be educating themselves on the newest information and technologies.

Rick Nielsen’s status was achieved through the over 5,000 concerts performed and 20 million albums sold worldwide with Cheap Trick. These networks and fans have proven to be an incredible source of support for the brand. Rick Nielsen's celebrity friend, Grammy award-winning Sammy Hagar, helped launch the brand in California and through e-commerce

around the United States by providing a connection to a distributor and e-commerce company. Rick's fans have supported ROCK'N Vodka by sharing the brand through social media and purchasing the product when learning about the connection. Rick is able to reach fans internationally to promote ROCK'N Vodka through his verified social media pages, on radio shows, and media interviews. Other celebrities, both friends and fans of Rick, have helped promote the brand because of his connection to it; examples include Rachael Ray and John Cusimano featuring the product three times on the multi-Emmy-award-winning Rachael Ray Show, Eddie Trunk showcasing ROCK'N Vodka across his social platforms, and celebrity chef
Michael Symon showcasing the product on his verified social media. Hard Rock Casinos have purchased the product in large quantities, totaling to thousands of bottles purchased, and have promoted the vodka with menu features and various special events, including Rick Nielsen signings and more. Pallets of ROCK’N Vodka have also been sold to individual retail stores to have Rick Nielsen participate in a ROCK’N bottle signing event at the store. During these bottle signings, hundreds of bottles were sold with hundreds of fans having attended, causing the team to cut off the line due to time restraints. The connections made from Rick Nielsen’s status and network has resulted in the brand gaining significant awareness and partnerships, and his history with Cheap Trick captivates audiences
to naturally gravitate towards ROCK’N Vodka. One connection often leads to various promotions and relationships for the brand. Rick introducing ROCK’N Vodka to Michael Politz resulted in the brand being featured on the cover of Food & Beverage Magazine with a dominating article,
which has over 14,000,000 monthly readers; this cover feature then led to the brand being promoted on Food & Beverage Magazine’s Buyer’s Guide. The owner of Food & Beverage Magazine is Michael Politz, a leading expert in the Food and Beverage industry, and he became a partner of ROCK’N Vodka after the brand was put on the magazine’s cover. Michael Politz has
helped ROCK’N secure authorization in every Spec’s warehouse, the number one liquor chain in Texas, and has made connections to stores for further product placement.

Daxx and Miles Nielsen regularly introduce the company to new customers that support the brand, professional seniors that can help expand distribution and sales, and other influencers
willing to endorse the brand.

 

The founders, Rick Nielsen, hired services, and employees have input countless hours into developing the brand. This development has led to ROCK'N Vodka's distribution, sales, and fan base growth. The experience and education of team members allow for any type of marketing, legal work, content creation, sales, consumer and partner relationship development, and more to be accomplished in-house. This accelerates the progress of tasks and projects to completion and saves on dollars spent on outside services. The company has also spent capital and time on education to improve the team’s ability to maximize marketing on social media. This education has resulted in improved reach, impressions, CPMs, CTRs, ROAS, and other statistical measurements for the company in marketing with lower costs. A database of various audiences have been captured and saved by the company, allowing these audiences to be
targeted and placed in the brand’s marketing funnel, and allowing these audiences to be cloned with lookalike audiences to find the best, new potential consumer of ROCK’N Vodka’s products, merchandise, and content. The company also has access to Rick Nielsen’s verified social media

accounts to post and promote the brand organically and to track and utilize the data traffic of these accounts in creating custom and lookalike audiences in marketing.
 

Bella Rio Consulting, originating as a business consulting firm, has several years of experience of working with third-party individuals and entities. This has allowed Bella Rio, doing business as ROCK'N Vodka, to work with clients for consultation, data management, and advertising/promotions. Bella Rio's current clients include bands, comedians, a construction company, other spirit brands, and more.

 

The company has created and implemented data tracking systems through pixels, created new content, created and managed ads for brand awareness, increasing followers, driving traffic, and selling e-commerce. As the creator, manager, and host of the pixels, Bella Rio has full access to the data being tracked, and has the ability to use the data for its own ad management for brand awareness, increasing followers, driving traffic, and selling e-commerce. The company is also actively continuing its own research and development with the data gathered from ad analytics and audiences captured. The research and development of the ads has resulted in several insights being learned of how to better improve the efficiency and cost-effectiveness of advertisements and promotions; these insights are regularly implemented into new campaigns for both ROCK'N Vodka and clients. Working with these clients has given Bella Rio the history and references to bring in new clients as well. The development of the company's official website, Wikipedia, social media platforms, and the brand itself have improved the search engine optimization for the brand. This makes ROCK'N Vodka more easily discoverable when not directly searching for the brand, thus generating more impressions for the brand when a consumer searches for vodkas in general or even when searching for competitors; the SEO development helps convert a competitor's consumers to a ROCK'N Vodka consumer.

 

The company’s social following has grown by tens of thousands of followers, which has allowed the company to monetize its social media content; this means that revenue can be earned from posting organic content on platforms such as Facebook and Instagram. This large following on social media helps validate the integrity and popularity of the brand, but also provides the company with a database of consumers interested in its content and product. This database can be used in marketing to show advertisements only to consumers already interested in purchasing a specific product, and to find the best, new potential customer for a specific product, thus maximizing the marketing dollars spent and generating a higher return on investment. With data management and artificial intelligence learning, the more information gathered, sales produced, and conversions attributed, the greater the chance the algorithm will have to identify better prospective customers to generate more revenue for the company. This software, the Meta pixel, Twitter Pixel, Google Analytics, and other software requires a great extent of labor and comprehension to facilitate and optimize, which the organization’s team is able to achieve on its own. The audiences built from the pixels grant the ability to retarget visitors of the company’s websites and individuals that interact with its social media accounts, retarget individuals that have already purchased product or merchandise to prompt them to become repeat customers and create lookalike audiences to target new potential customers that have similar characteristics as existing customers. The system the company has built using Pixel data and audiences, and Google Tag and Analytics, has resulted in the company being able to capture and continuously retarget individuals in its marketing funnel.

 

The company has sales of tens of thousands of bottles and product placements in over 1860 locations in the United States and Canada, including major retail locations such as Walmart, Costco, Total Wine, and much more. The company has also built a user-friendly system that retailers, bars, and venues can order ROCK’N Vodka directly from the company’s website. The orders are automatically sent to distributor partners, and all of the data is tracked and saved for use in digital marketing on social media. The sales have generated hundreds of thousands of dollars in revenue for the Company. The placement of ROCK'N Vodka in over 1860 locations and in major retailers gets the product to consumers and adds to the verifiability and recognizability of the Company.
The Company's relationship with Hard Rock has led to product placement in multiple Hard Rock Casinos across the United States, thousands of bottles in sales, and collaborations resulting in the association of ROCK'N Vodka with the well-established brand. Being featured by the Hard
Rock Casinos in Illinois, Iowa, and Oklahoma regularly produces thousands of impressions for ROCK'N Vodka and creates a repeating customer that purchases larger quantities of product at a time. ROCK’N Vodka has also partnered with Rock & Brews, a national restaurant chain, which now features “The California Man” cocktail at all locations, one of the chain’s top selling beverages. The company is constantly searching for more partnerships to develop, such as a nationwide partnership progressing with Rock n’ Roll Sushi, a vast chain of restaurants with locations spanning the continental United States.

Distribution to various markets is achieved by the partnerships held with Breakthru Beverage in
Illinois (the largest distributor in the state), Green Light in Florida (new distributor with the
backing of a major investment group and an experienced team), Ben E. Keith Beverages in
Texas (the largest Anheuser-Busch distributor in the state), Amroth in California (a
technology-focused distributor that handles other Rock n’ Roll celebrity spirits such as KISS
Cold Gin, Slipknot Whiskey, and Def Leppard Spirits), Savannah Distributing in Georgia (the
state’s most prominent distributor), Capitol-Husting in Wisconsin (one of the top distributors in
the state with affiliated distribution to cover the whole state), LDF Companies in Tulsa,
Oklahoma and Capital in Oklahoma City (sister companies that distribute to all areas in their
respective markets), Atlantis Bevco in Nevada and Arizona, Brescome Barton in Connecticut
(the state’s leading distributor), Great Lakes Wine and Spirits in Michigan (the largest distributor
in the state), and MJ Liquor in British Columbia and Alberta, Canada. These partnerships allow
for the distribution of products in the respective markets, and is necessary for product
placements in retail locations. In Iowa, a distributor partner is not needed to sell alcoholic
beverages and thus the company is able to sell ROCK’N Vodka through the government in the
state. ROCK'N Vodka's partnership with CraftShack allows the product to be sold online and
shipped to most states in America. A new partnership with Bevstack has just developed to
increase both a retail and e-commerce presence. This makes ROCK'N Vodka more accessible
to consumers around the nation, even in states where the product is not directly distributed in
retail locations. The online sale of the product is hosted on ROCK’N Vodka’s website, thus
allowing the company to gather further intellectual property with the use of pixel tracking.

Nationwide shipping is increasing the sales of ROCK'N Vodkat as it is available and convenient
to more consumers. Sales and revenue are increasing from year to year: $113,502 in 2020,
$179,928 in 2021, and $333,207.91 in 2022. 2023 financial reports are underway. Expanding
distribution, partnerships, positive brand recognition, and progressive marketing are contributing
to the growth of revenue.
2) Brand Recognition Growth
The Company has participated in numerous marketing campaigns. One campaign featured
ROCK'N Vodka on every Arachnid Dartboard in the United States. The Company branded the
#99 car in the NASCAR XFINITY Race at Daytona, and the same decorated #99 car became
available for play in NASCAR Heat 5 on PlayStation, Xbox, and PC. ROCK'N Vodka was also
featured in Bellator MMA with Light-Heavyweight champion contender Corey Anderson. These
campaigns generate impressions with different audience demographics. Through these
campaigns, dartboard players, NASCAR fans, Bellator MMA fans, players of PlayStation, Xbox,
and PC games, and more around the world have been reached. Other celebrities such as
Kellindo, Eddie Trunk, and Michael Symon have advocated for the brand on their personal,
verified social media pages. This has resulted in ROCK'N Vodka gaining international exposure
to millions of people across the world.
ROCK’N Vodka has engaged in various occasions for publicity. The brand was showcased at
The Sema Show, the nation’s largest automotive show, with original ROCK’N designs on the
brand’s tin tackers from popular artists across the United States, has participated in trade shows
such with the ILBA, TPSA, Mexcor, and Rocky Mountain Wine and Food Festival to obtain
product placement in numerous retailers in varying states and provinces, and became the
exclusive vodka at festivals such as the Field of Dreamz Country Classic Musical Festival to
grow the brand awareness with end-consumers. The company will continue to partake in similar
events in markets where the brand has retail distribution as it encourages stores, bars,
restaurants, and venues to order ROCK’N Vodka and stimulates shoppers to purchase the
product from them.
3) IP Ownership & Other Assets
ROCK'N Vodka has various intellectual properties and assets, including a trademark of the
brand, the development of a unique sugar cane vodka recipe, a discernible product appearance,
related digital and physical assets, point of sale items, data cache tracking and application, and
various licenses, insurances, and registrations. The ownership of these intellectual properties,
such as the trademark for the brand in both the United States of America and Canada, protects
the Company's use of its assets and protects against infringement and reputation damage from
another company. The data management propels cost-effective advertising and growth in sales.
The licenses, insurances, and registrations allow for the distribution and protection of the
Company and its products in various markets.
The blind taste tests conducted to formulate the recipe of ROCK'N Vodka have shown that a
100% non-GMO sugarcane vodka is preferable to vodkas of other origins. These results are still
observable when the product is sampled to new consumers during product demos, known as

tastings, at various retailers in different markets. Artist Shannon MacDonald, who has been
dubbed "The World's Greatest Beatles Artist" by the Lord Mayor of Liverpool and the city of
Liverpool, created the brand's iconic image of Rick Nielsen holding a bottle of ROCK'N Vodka.
Shannon MacDonald, who was a connection from Rick Nielsen of Cheap Trick, now regularly
creates artwork for the brand and helps promote the product. Most recently the artwork for the
brand’s collaboration with Zing Zang, the nation’s leading Bloody Mary mix, in which ROCK’N
and Zing Zang partnered on e-commerce bundles to make ROCK’N the choice of vodka for the
mix. Shannon has also created an official color for ROCK’N Vodka, known as “ROCK’N VODKA
RED,” and registered the paint with PPG Envirobase, the largest coatings company in the world
by revenue. It's a special paint with a red and gold pearl shimmer that has shifting hues which
change colors as you walk around it, and is environmentally friendly.
The title of "multi-award-winning" was acquired by receiving the double gold award in the New
York International Spirits Competition, double gold for packaging and presentation in the PR%F
Awards, double gold for taste in the PR%F awards, silver in the Bartender Spirits Awards, silver
in the USA Spirits Ratings, and silver in the San Francisco World Spirits Competition. Of the
1,400+ applicants in the New York International Spirits Competition, ROCK'N Vodka was one of
three vodkas to win the double gold award. The judges from the PR%F Awards include the
liquor buyers from massive corporations and popular chains, such as Southern Glazers Wine &
Spirits, Walmart, Carnival Cruise Lines, Delta Airlines, and more; which means the decision
makers for these large companies are familiar with and enjoy ROCK’N Vodka. The ROCK’N
team was present at the most recent PR%F Awards event, allowing the brand to make
connections with major liquor buyers and establish further sales. Awards from renowned
competitions are regarded as proof of quality and good taste, and the association of the awards
with ROCK'N Vodka helps promote positive brand recognition and sales of the product.
The partnership with Rush Creek Distilling enables the production and distribution of the product
by filtering, bottling, packaging, storing, loading, and shipping the ROCK'N Vodka spirit. Rush
Creek has expanded its warehouse by 12,000 square feet and has implemented a new,
automated, and modernized bottling system, with a separate bottler for 50mL versions of the
product. Without needing to hire more employees or create more shifts, the total production
capacity output for ROCK’N Vodka is 72,000 bottles per month. The company has also
increased its purchasing of inventory in larger bulk quantities, which has allowed it to fight
inflation by reducing production costs and thus reducing its sale price.
The administration team has gained an additional associate and is capable of remotely
managing the organization, designing marketing material and merchandise, producing digital
video and audio content, effectively marketing content in any territory, meeting with new and
existing partners and clients, and selling product and merchandise.
ROCK'N Vodka has multiple insurances to cover the company: EPLI, liquor, non-owned auto,
directors and officers, intellectual property, and workman's compensation. Every time ROCK’N
Vodka opens new markets, the company has to license and insure the product in the state.
Premiums may also grow as more markets are opened.

The brand has several physical branded point of sale items throughout each market, including
posters, tin tackers, life-size cutouts, wall wraps, window and door clings, bar mats, beverage
napkins, bottle openers, shirts, hats, cups, and more. All of these items showcase the brand to
both end-consumers and the liquor buyers at retail stores and bars to raise awareness. This
marketing complements the digital marketing the brand is executing on Facebook, Instagram,
Twitter, YouTube, Google, and other sites. Using Pixel and other collected data, all marketing is
targeting the best potential customer of ROCK’N Vodka.
Several news outlets have mentioned and created articles about ROCK’N Vodka, even
prominent establishments such as Forbes and Yahoo Finance. These articles serve as evidence
that individuals and organizations are attentive to ROCK'N Vodka and are intrigued with learning
more about and discussing the brand. This press further improves the SEO development and
brand awareness of the Company. Unbiased articles also improve positive brand recognition.
Physical billboards, window wraps, door clings, and other points of sale items have been placed
throughout the current markets to advertise the brand and the product. These advertisements
continue to gain impressions daily and help with the sale of products in retailers, bars, and
restaurants. Through product demos, distributor work withs, and international trade shows, the
brand has gained numerous product placements and improved consumer sales. These events
are held year-round to continue growth development for the Company.
The Market
The global vodka industry is currently estimated at $468B as of 2021 and is projected to grow at
a rate of 30.13% and is predicted to reach $609B in revenue by 2025. (1). A key industry trend
is that vodka imports into the U.S. have been declining for the past several years which opens
the market to domestic companies, especially those with established brand recognition such as
ROCK'N Vodka. (2)
Additionally, a majority of the major competitor's vodkas are made from cereal grains such as
corn and wheat, or starches such as potatoes, rather than from 100% non-GMO sugar cane.
(3). This is a major differentiator from our competitors. On average, 100% sugarcane vodka
tends to taste better and is poised to be a new market segment in the upcoming future. (4).
Sources
(1)https://www.statista.com/forecasts/1139092/global-spirits-market-value
(2)https://www.statista.com/statistics/466432/us-import-volume-of-vodka/
(3)https://www.statista.com/topics/3741/vodka-industry/#topicHeader__wrapper
(4)https://khor.com/faq/what-is-vodka-made-from