We are excited to announce a record-breaking year for ROCK'N Vodka, highlighted by a remarkable 29.02% increase in year-over-year sales and an expansion into 809 new locations, which represents a 52.67% growth in our total number of locations. This dynamic expansion underscores the strengthening of our market presence and confirms ROCK'N Vodka's exciting upward trajectory.
This past year, we expanded into Tennessee, North Carolina, Indiana, and Utah. We also made a strategic shift in Nevada by upgrading our distributor to Breakthru Beverage in December 2024, significantly enhancing our distribution capabilities and market reach.
Our reorder sales rose by 36.82% year-over-year, indicating robust growth in our consumer base.
Looking ahead to 2025, we are poised to push boundaries even further. Our strategic focus will include penetrating new markets and deploying advanced digital marketing strategies to boost engagement and brand loyalty. We have also added a Southeast broker to enhance our market penetration across key states such as Tennessee, Georgia, and Florida, and are exploring opportunities in South Carolina. Additionally, we are excited about a forthcoming joint venture that will be adding multiple revenue streams we will be announcing soon.
Join us as we continue to expand and innovate in the thrilling world of premium spirits. Your investment in ROCK'N Vodka is not just an investment in vodka—it's an investment in a brand committed to innovation and growth.
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