ROCK’N Vodka & Bella Rio Bourbon — 2026 Q1 Investor Update

The first quarter of 2026 marked a meaningful step forward for ROCK’N Vodka and Bella Rio Bourbon, with clear progress across experiential engagement, product development, and retail expansion. What stands out most is not any single win, but how each initiative is reinforcing the others to build a more scalable and durable business.

This past quarter, our experiential strategy delivered one of its strongest validations to date. At Kennay Farms, we hosted a series of immersive events featuring Rock & Roll Hall of Famer Rick Nielsen, designed to go far beyond traditional bottle signings. Instead of brief interactions, guests were given extended, hands-on access—participating in bourbon bottling alongside Rick, attending private dinners, touring the distillery and rickhouse, and experiencing a live performance from Miles & Kelly Nielsen inside the warehouse environment.

This same philosophy extends into our barrel pick program, which continues to perform as a highly efficient sales strategy. By allowing consumers to select barrels before bottling, we are effectively creating demand ahead of supply. Each barrel is tied to a committed audience, reducing inventory risk.

On the product side, we made substantial progress with the Washington Recipe Rye Whiskey, our latest brand. Inspired by George Washington’s original distilling records, this release combines historical authenticity with modern refinement. During the quarter, the product received TTB label approval, moving it into its final development and commercialization phase. With its story-driven positioning and alignment with the upcoming 250-year anniversary of American independence, this product introduces a compelling new revenue opportunity while expanding the depth of our portfolio.

At the distribution level, Bella Rio Bourbon continues to demonstrate strong product-market fit. The Georgia market, in particular, has already generated multiple reorders within a short period, signaling consistent sell-through and growing demand. This is a critical indicator that our strategy is not operating in isolation—consumer engagement is translating into real retail performance and reinforcing distributor confidence.

Building on that momentum, ROCK’N Vodka entered Q2 with immediate acceleration, securing placement in 12 new Total Wine & More locations across Florida in just nine days. Florida represents a high-value spirits market, and rapid expansion within a leading national retailer highlights increasing demand and buyer confidence. Each new placement not only expands visibility but also creates recurring revenue opportunities through reorders, supporting a more scalable growth model.

What is becoming increasingly clear is that our strategy is working as an integrated system. Experiences are driving engagement. Engagement is driving demand. Demand is supporting retail performance. And retail performance is enabling further expansion. Rather than relying on a single growth lever, we are building a multi-channel engine that compounds over time.

Q1 reflects a transition from early validation into more consistent execution. We are seeing alignment across consumer behavior, product development, and distribution channels—all pointing toward a business that is gaining traction in a measurable way.

For investors, this represents a compelling stage of growth: a brand that is not only proving demand, but doing so through a differentiated strategy designed for long-term scalability.