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Rick Nielsen Bottle Signing at Total Wine & More in Lansing, MI

Writer: ROCK'N Vodka
ROCK'N Vodka
Oct 2
1 min read

This October 23, Rick Nielsen of Cheap Trick, Co-Owner of ROCK'N Vodka, will appear at the new Total Wine & More location in Lansing, Michigan, for a special bottle signing, helping celebrate the store’s grand opening this October!

 

The Lansing opening marks an exciting milestone for Total Wine & More as its 300th store. This event builds on the strong response ROCK’N Vodka continues to receive throughout the Total Wine network. Stores across the country have been reordering our brand, while Total Wine’s team has expressed enthusiasm about expanding its work with Rick through additional appearances.

 

They have also shared that Rick’s previous appearances and signing recaps have generated strong turnout and ranked among their best-performing social media content. This creates an exciting platform to introduce ROCK’N Vodka and Bella Rio Bourbon to new customers while building memorable retail experiences around our brands.

 

We look forward to seeing you at Total Wine & More on Friday, October 23 in Lansing, Michigan!

 
 
 

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Sources:

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1. https://www.ohbev.com/blog/whiskey-market-forecasts-and-trends

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2. https://woodencork.com/blogs/uncorked/bourbon-industry-trends-2025-growth-consumer-insights-brand-leaders?srsltid=AfmBOoq2gxRf7g2DpjoCO2wKyvIBFr5JuXF80WGq5Zn6qevnj5298rZv

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3. https://www.thebourbonflight.com/bourbon-in-2025-a-storied-industry-at-a-crossroads

 

4. https://www.thespiritsbusiness.com/2024/02/top-five-spirits-categories-by-volume-in-us/#:~:text=Vodka,selling%20spirits%20category%20by%20volume.

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​5. https://www.statista.com/outlook/cmo/alcoholic-drinks/spirits/vodka/worldwide

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6. https://www.forbes.com/sites/joemicallef/2021/05/18/the-new-york-international-spirits-competition-announces-2021-medalists/?sh=18652f4f3918

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7. https://usaspiritsratings.com/en/competition-certificates/2022/silver-medal/2032/

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8. https://bartenderspiritsawards.com/en/competition-certificates/2022/silver-medal/1945/

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9. https://proofawards.com/2023-results/

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