Momentum Earned: The Drive Behind the Demand

In just 41 days, ROCK'N Vodka and Kennay Farms have each gained strong momentum in two states - ROCK'N Vodka in Georgia and Kennay Farms in Illinois - with a total of five purchase orders across both major markets. This traction is no coincidence - it’s the result of relentless groundwork, consistent follow-ups, promotions, relationship development with our distributors and accounts, and a digital door-knocking strategy that introduces our brands to accounts before we even walk through the door.

To make the process even easier, we’ve built an online ordering platform that allows accounts to submit orders directly through our website - streamlining communication with our distributor and speeding up turnaround times.

We’ve also developed custom POS materials tailored to each account, proudly displaying their branding alongside ROCK'N Vodka and/or Kennay Farms. This has been a key contributing factor to our growing reorder rate for both brands.

Ongoing communication with our distributors has been key to keeping this momentum alive, helping us continue to get placements and build long-term relationships in every market we touch. We recognize that we need to do better in other markets, so we're working harder on executing this system and achieving this success in those regions. 

Momentum is earned, not given. It’s built through grit, consistency, and the relentless effort to keep pushing - especially when no one’s watching. And once you have it, you don’t let up. You go harder. You move faster. Because momentum may not last forever, but what you build with it can.