We are thrilled to announce a significant development in ROCK'N Vodka's expansion strategy: a strategic partnership with esteemed industry veteran William S. "Bill" Boykin to enhance our market penetration across the Southeast United States, covering key states such as Tennessee, Georgia, Florida, and exploring South Carolina. Bill Boykin brings an impressive track record with 48 years of industry experience, including time with prominent companies like NDC, Castle Brands, and Seagram.
The Southeast holds a significant consumer base with a strong appetite for premium spirits, and Bill’s strategic insights and relationships will help enable us to tailor our approach to meet the unique tastes and demands of this diverse region. His deep understanding of the regional market dynamics and extensive network within the beverage industry make him a valuable asset to our team.
Bill’s addition to our team is a direct complement to our Brand Ambassador network and Southeast Regional Manager, who has been covering these territories for nearly two years and has contacted over 2,000 accounts.
Bill has always been active in charitable giving and served on the Board of Directors for the San Francisco 49ers Foundation for over 8 years and now focuses a lot on St Jude’s Children’s Hospital as his fraternity brothers Clarke Rheney and Andy Kerr put on three of the largest fundraisers for the Hospital each year.
Investing in ROCK'N Vodka at this juncture means joining us at a pivotal moment of accelerated growth and market expansion. We invite you to be part of this exciting phase as we continue to elevate ROCK'N Vodka’s presence in the Southeast and beyond, setting new benchmarks in the spirits industry.
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