Growth With The Largest Spirit Retailer In The Nation

This past weekend, ROCK'N Vodka took Wisconsin by storm with back-to-back bottle signing events at Total Wine in Brookfield and Appleton - and the response was overwhelming.

The events drew hundreds of enthusiastic fans, lining up to meet the legendary Rick Nielsen (of Cheap Trick) and grab their signed bottle of our premium, award-winning sugarcane vodka. 

Why it matters: Success at Total Wine, the largest and most influential alcohol retailer in the US, signals something major: ROCK'N Vodka is growing in competitive, high-volume markets. These events demonstrate not only strong consumer demand, but also prove our brand can create an in-store experience that drives excitement, sales, and long-term customer loyalty.

And we're leveraging that momentum.

At both events, we sat down with Total Wine store managers and opened real conversations about:

- Launching exclusive bourbon barrel selections

- Offering private labels from our new joint venture

- Building long-term partnerships through collector drops and special releases

These aren’t just “nice to haves”—they’re high-margin, low-competition opportunities that build exclusivity for Total Wine and increased value for ROCK'N Vodka.

What’s next: We’re already reaching out to other Total Wine locations across the country to line up additional bottle signings and activations. The success in Wisconsin is becoming a model we can replicate nationwide—building demand store by store, state by state, and giving fans everywhere a chance to experience the brand in person.