ROCK'N Vodka is going overseas for the first time in our history! ROCK'N will be exported to our new European partner, Tipple, who will store the inventory and fulfill all orders of ROCK'N throughout Europe.
Distribution in Europe breaks down in two way: direct-to-consumer and business-to-business markets.
In the direct-to-consumer markets, ROCK'N Vodka can sell product directly to consumers, bars, and retailers through our online shop, where our profit margin is significantly higher compared to the US as there is no requirement for the standard 3-tier system. We are developing content specific for each market - by translating text and voice to the local language, and by using images consistent with what's appealing in each country, we can improve our marketing potential.
In business-to-business markets, ROCK'N Vodka can partner with a local distributor that has a bonded warehouse, thus allowing the product to be distributed in the respective country similar to the way it is in the US and Canada. Essentially, through Tipple, ROCK'N Vodka can open distribution to all European countries.
You can view the map below to see which markets are direct-to-consumer and business-to-business.
Comments